When your customers ask an AI who to use, the answer should include you.
People increasingly ask ChatGPT, Google, Copilot and Perplexity to recommend an accountant, a solicitor, a clinic or a consultancy, instead of scrolling through search results. Wardith finds out whether those systems can find you, understand you and recommend you, and fixes what's in the way.
The audit is a written report on where you show up today and what's in the way. You owe nothing beyond the £250. The second link is the same audit run on ourselves and published in full, including the finding that made us change the name of the company.
Why does this matter now?
Buying habits have changed. Someone who needs a professional service used to type a query into Google and compare the results themselves. Now, many of them put the question to an AI assistant instead.
On a search engine
Every firm that matches is on the page somewhere. The customer compares them and picks.
Through an AI assistant
A handful of names come back. The rest aren't ranked lower — they're not in the answer.
So a business can now be left out before the customer ever reaches its website. There's no results page to check, so nobody tells you it happened.
The businesses that do appear tend to be the ones whose information these systems can find, read and corroborate. Most of that is fixable, and it's what Wardith works on.
What if there's nothing wrong?
Then the report says so and that's the end of it. The £250 audit is a diagnosis: it stands on its own, it's yours to keep, and you could act on it yourself or hand it to somebody else entirely.
Sometimes the biggest thing in the way isn't something we sell. When we ran this audit on our own business, the finding was that the company had picked the wrong name. That is what the report said, ahead of any of the work we'd have been paid for. Read it.
What does Wardith actually do?
Wardith makes your business easy for AI assistants to find, understand and recommend. In practice that means three kinds of work.
We find out where you stand.
We ask the major AI assistants the questions your customers ask, record what they say about you and your competitors, and trace why.
We fix what's blocking you.
When a business is missing, the reason is usually mundane and correctable: information the crawlers can't read, facts about the business that disagree with each other across the web, or pages that never answer the questions customers ask.
We keep you visible.
The assistants and their sources change constantly. Ongoing plans keep your information current and extend your coverage to more of the questions that matter to you.
It's methodical work, not a trick.
There is no button we press that makes an AI recommend you. There are identifiable things that make a business easier to find, understand and corroborate. We work out which of yours are weak, and fix the ones we can influence.
Who is this for?
Service businesses whose customers research and compare before buying: accountants, solicitors, private clinics, consultancies and agencies. If a client is worth hundreds or thousands of pounds to you, being one of the three names an AI suggests is worth taking seriously.
It's a poor fit if your customers buy on impulse, or if you already have more work than you can take on.
Where's the proof?
Wardith is a new business, and we don't yet have client case studies to show you. We won't invent any, and we'd encourage you to be suspicious of anyone in this field who shows you numbers that can't be checked.
What we can show you is the method, run on ourselves before we sold it to anybody: ten questions, four assistants, 228 recorded answers — and we failed. The report is published in full, including the finding that made us change the name of the business. Read it, or hand it to whichever assistant you already use and ask what it makes of the work. The prompt is written for you, alongside the ones for testing your own business and for checking any provider you're considering, us included.
Then there's this website. It's built exactly the way we build for clients: plain, fast pages that assistants can read, structured information about the business, and a real FAQ that answers the questions people actually ask. Check it yourself: view this page's source and compare it with the record below. Those are the same bytes, not a picture of them.
What an assistant reads on this page
You're reading this page. An AI assistant reads the block below instead — the same facts about the business, written so a machine doesn't have to infer them from the layout. It's the part no visitor ever sees, and on most business websites there's nothing there at all.
{ : "https://schema.org", : "Organization", : "https://wardith.co.uk/#organization", "name": "Wardith", "url": "https://wardith.co.uk/", "logo": "https://wardith.co.uk/logo.svg", "email": "hello@wardith.co.uk", "description": "Wardith helps service businesses get found and recommended when their customers ask AI assistants — ChatGPT, Google, Copilot and Perplexity — who to use.", "sameAs": [ "https://www.linkedin.com/company/wardith/" ], "founder": { : "Person", "name": "Kieran Smith", "alumniOf": { : "Organization", "name": "Maersk" }, "image": "https://wardith.co.uk/founder-portrait.webp", "sameAs": [ "https://www.linkedin.com/in/kieran-smith-50b953143" ] }, "address": { : "PostalAddress", "streetAddress": "Lytchett House, 13 Freeland Park, Wareham Road", "addressLocality": "Poole", "addressRegion": "Dorset", "postalCode": "BH16 6FA", "addressCountry": "GB" }, "areaServed": "GB", "contactPoint": { : "ContactPoint", "contactType": "sales and enquiries", "email": "hello@wardith.co.uk", "areaServed": "GB", "availableLanguage": "English" }, "knowsAbout": [ "AI assistant visibility for businesses", "How AI assistants recommend businesses", "Structured business information" ]}The marked lines are the facts an assistant repeats back about a business. Point at one, or tap it, to see what it does.
What does it cost?
One service in three stages, priced in plain numbers. Diagnose: a £250 audit of where you currently show up. Fix: if there's work worth doing, the £800 Foundation setup addresses what the audit found. Keep checking: a monthly plan from £150. Full details, including what's in each part, are on the pricing page.
The audit is priced so that finding out where you stand is an easy decision, and nothing obliges you to buy what comes after it.