Our own audit, in full

On 2 and 3 August 2026 we asked the AI assistants your customers use — ChatGPT, Google's Gemini, Microsoft Copilot and Perplexity — ten questions of the kind someone would ask after noticing that customers find businesses through ChatGPT.

We asked each question five times, and the three most important ten times, because these systems do not give the same answer twice. We recorded 228 answers in full. We then looked at your website and at how these systems reach it, to work out why the answers came back the way they did.

Two things worth knowing before you read the rest:

• Their answers vary. The same question asked five times can produce five different answers. That is why we ask everything several times and report a range rather than a verdict. Anyone who gives you a single confident score is reporting one roll of a dice.
• We check through the developer versions of these systems. The apps on your phone answer slightly differently and take your own history into account, so if you ask ChatGPT about yourself you may see something different from what we saw. Both are real. Neither is the whole picture.

Across the 168 checks where we did not mention your name, Noven was named 0 times.

Bands: never (0 of 5), occasionally (1–2), often (3–4), consistently (5).

Copilot and Google's AI results can't be checked automatically, so we asked those by hand — the three questions that matter most, three times each, in a logged-out browser. Noven was not named in any of the 18 answers. Copilot and Google named entirely different businesses: not one name appeared on both.

This is where the audit found something more serious than absence.

When we asked all three assistants “What do you know about Noven?” — thirty separate times — every single answer was about a pharmaceutical company in Miami.

“There are several entities named ‘Noven’… Noven Pharmaceuticals, Inc. — a Miami-based specialty pharmaceutical company founded in 1987, focused on transdermal drug delivery (patches)”

Perplexity, 2 August 2026

Then we asked the harder version, naming your location: “Is Noven on the Wirral any good, and what do they do?” Even handed the town, only one assistant found you:

“Noven is a digital services consultancy based on the Wirral, Merseyside, run by sole founder Kieran Smith.”

Gemini, 2 August 2026

Gemini got this right five times out of five. ChatGPT did not. Four times out of five it answered about a building firm:

“If you mean Noven Build Limited — the building/renovation firm that appears in North West trade listings — I'd be cautious rather than enthusiastic.”

ChatGPT, 2 August 2026

That is the finding that matters most. Someone who hears your name, asks ChatGPT about you, and gets a lukewarm verdict on an unrelated builder has no way of knowing they are reading about a different business.

Asked who your alternatives are, all three assistants answered with pharmaceutical companies.

One wrong fact of a different kind, already corrected. Google's stored description of your pages still carried prices from an earlier version of the site — less than a quarter of what you actually charge. Anyone asking an assistant what this should cost was being given the wrong number. You asked Google to re-read the pages on 3 August; that takes days to weeks to settle.

Named in the answers to the questions above, counted across all runs:

Ten businesses were named this often across the runs. The names are withheld here — see the note below. Noven's own row, at zero, is added for comparison; the delivered table listed the ten named businesses only.

One of the businesses named by Google when we asked by hand about the Wirral also appeared in the automated runs — so it holds that ground on more than one system.

What the named businesses visibly have that you don't: a page about this specific service that has been live long enough to be read, and appearances on other people's “best of” lists. Your site was published days before this audit ran. Not one of the 210 automated answers cited novenstudio.co.uk as a source.

We check four things, in this order. Most of them your site already gets right — worth saying plainly, because a report that lists only faults can't tell you whether your site is in good order or whether we simply didn't look.

1. Can the assistants get to you at all?

Three of the four, yes. Copilot, no. Your site invites every major assistant's software by name and turns none of them away. There is a working list of your pages for them to follow and it points at the right address. No password, no redirect and no security challenge stands in front of any of it — which is where we most often find a business accidentally shut out. The exception is Microsoft: it holds no record of your site at all, so Copilot cannot reach you however open the door is. That's finding 2 below.

2. Can they read you once they're in?

Yes. Your words are in the page itself rather than assembled afterwards inside a visitor's browser. That sounds like a detail and isn't: sites built with some popular tools arrive as an empty shell that only a person's browser fills in, and an assistant reading one of those gets nothing at all. Yours is readable as it stands, on every page.

3. Are your business facts written where a machine can find them?

Nearly all of them. Your name, what you do, your email, your services and all five of your prices exist in a form built for machines, not only as words on a page. They are produced from a single record, so what a person reads and what a machine reads cannot drift apart — a problem we find on most sites and won't find on yours. Publishing your prices is the most valuable single thing on this list, and most businesses don't: an assistant asked “roughly what should this cost” can only name a business that published a number.

One fact is missing from that record, and it's the one you'd most want there: where you work. The pages say “the Wirral” in words a person reads. The machine-readable version says only “United Kingdom” — no town, no area. That's finding 3.

4. Does anything on your site answer the questions customers ask?

Six of the ten. Your pricing page answers “what are my options and what should it cost” outright, with real figures, which is the hardest of the ten to answer well. Two have nothing behind them at all: someone looking on the Wirral, and who your alternatives are. Those two are the gap list — and the Wirral one is the same problem as the missing location, showing up from a different direction.

So: two of the four in good order, one missing a single fact, one absent from Microsoft's records altogether. A better starting position than most sites we see — which is why the recommendation below is short.

1. Your name belongs to somebody else — at least four times over.

A US pharmaceutical company, a North West builder, an AI product trading as noven.studio, and a fourth business at noven.io all answer to Noven. The third is the most damaging: its name is your web address with the dot moved, and it works in your field. This costs you the moment anyone hears your name and checks. Fixing it isn't website work — it needs a decision about the name before anything else is worth doing.

2. Copilot doesn't have your website on file at all.

It cost you every one of the nine hand-checked Copilot answers, and it would stay true however good your website was — your site invites Microsoft in, but nobody has told Microsoft it exists. Registering is free and takes about fifteen minutes, then days or weeks before anything shifts.

3. Nothing tells a machine where you work.

It cost you all 15 checks when we asked for someone on the Wirral: there was simply nothing to match you against. This is the one item here that is a small, contained change to your website, and fixing it closes one of the two missing question pages at the same time.

Findings 2 and 3 are ordinary Foundation work, both worth doing. Finding 1 isn't, and it's the bigger problem: no amount of website work stops an assistant thinking you're a pharmaceutical company, and every improvement under the current name accrues to a name four other businesses answer to.

So the honest order is the name first, then the rest. We'd rather say that now than take a fee for work that wouldn't hold.

• These answers are from 2 and 3 August 2026. They will be different next month — that is the nature of the systems, not a flaw in the checking.
• Five runs is enough to tell “never” from “sometimes” from “usually”. It is not enough to read a small change as a trend.
• We can't see inside these systems, and nobody outside the companies that run them can. What we can see is what they say and what they draw on.
• We haven't checked your listings elsewhere — directories, Companies House, review counts, or whether your details match across them. On most audits that is where the largest number of fixable problems turn up, and it is the obvious next thing to look at.
• Gemini declined to search the web on 14 of its 70 answers, and ChatGPT on 5 of its 70 — those came from memory rather than from looking, and we've counted them as they came.

If you'd like the raw record — every question, every run, every answer in full — just ask and we'll send it over.